films

January 23, 2012

DIANE PERNET

ASVOFF in Barcelona

Text: Eloise Edgington | Photo: Miguel Villalobos

International icon, acclaimed fashion critic and pioneer of fashion film Diane Pernet hosts ASVOFF in Barcelona. a representative of the new internet-led fashion epoch embracing film, Diane Pernet has contributed to revolutionising an industry which she continues to democratize through her esteemed blog, A Shaded View of Fashion, and festival, Shaded View of Fashion Film, providing groundbreaking platforms for both emerging and established creatives.


Notorious for her signature look – red lips, black garments and black accessories, complete with veil and 50s sunglasses – the Paris-based critic and video journalist has become an icon in fashion. Since its launch in 2008, Diane’s international film festival A Shaded View of Fashion(ASVOFF) has encouraged and enthused entrants and participants – from newcomers and students to distinguished professionals – to express their own unique fashion vision in the form of a short film. For the last four years ASVOFF has been held at the Centre Pompidou in Paris, however beginning tomorrow, Barcelona will host the festival’s first-ever Spanish edition at the CaixaForum Barcelona.The 4-day program will consist of curated themed screenings, conferences and debates with industry professionals as well as the launch of three genre-bending competitions: Official, Students and Mobile Fashion Film. Days before the launch of the festival, I had the opportunity to ask Diane her thoughts regarding the concept of fashion film, the evolution of the fashion industry and what one can expect from Barcelona.

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January 18, 2012

CHANEL

METIERS D’ARTS

Text: Laura Díaz Extremera

Karl Lagerfeld presented last month the new Metiers d’art Collection Paris-Bombay – the Chanel’s pre-fall 2012 collection – dedicated to the Indian splendor and delicacy of the splendid Orient.

Now we can see the process of how it was made at the Chanel atelier. It is the prefer example of why sometimes fashion is more than clothes it is an art and a way to understand the beauty. Maybe the collecton is very predictable but in words of Lagerfeld, “Inspiration is not a copy but a starting point, taking us somewhere new.”

January 10, 2012

ABSOLUT NETWORK

CONECTANDO VISIONARIOS

Texto: Yolanda Muelas

Gracias a los amigos de Absolut Network por haber pensado en nosotros para su quinta entrega de Conectando Visionarios, una serie de vídeos protagonizados por diferentes profesionales de Barcelona relacionados con el mundo de la cultura y la creación.

En vídeos anteriores hemos podido ver entre otros al fotógrafo Daniel Riera, los integrantes del estudio de diseño Multitouch, David Carabén del grupo Mishima, el diseñador gráfico Albert Folch o Estel Vilaseca de Itfashion y coordinadora editorial de Absolut Mode Society. En esta ocasión salimos Marcela Gutiérrez, artista de proyección ascendente tras sus colaboraciones con Prada y Beyoncé, y una servidora. Lo dicho, gracias. Si queréis ver otros videos de la serie, podéis hacerlo aquí.

January 3, 2012

HAPPY NEW YEAR 2012

BY MAISON
MARTIN MARGIELA

Text: Yolanda Muelas

Among all the New Year greetings we got, I love specially this one by Maison Martin Margiela. Simple, cool and super nice. So welcome to 2012 and happy new year to all of you. It will be a great year, it’s up to us make this possible. Keep the faith and the smile!

January 3, 2012

“THE FUTURE”

NEVER-ENDING
FORWARD-THINKING

Text: Ignazio Arizmendi

Miranda July shows us once again a very particular, charming and intimate vision of the world; a new episode of her personal and romantic universe.

July has been obsessed with the idea of going back in time and entering other worlds since she was a child, she has found a way to make it come true in this film. The future tells the story of a strange young couple who decides to adopt a cat that is an abstract representation of their relationship. They are in their thirties and they have already reached the point of no return in the beginning of adulthood and maturity, but it seems more like the beginning of a problem because none of them are ready. They have one month until their pet arrives at home, so they both decide leaving internet and the jobs they loathe to make their dreams come true before having this responsibility in their lives.

What would happen if we lived in a world without internet? We would be in a profound crisis, facing the emptiness of our own lives. We live in a time in which seeking for attention is possible for everyone because of the internet so this fact becomes the perfect therapy for Miranda’s character in the film, she needs to have an audience every second because if she had even a moment alone, her true self would haunt her and life would become a nightmare. But as time goes by she needs to escape reality and she decides to have an affair with an old man so she doesn’t need to be herself in this new context. Living in two different realities, the young couple must reunite with time, space and their own souls in order to come home. An outsider point of view where surrealism is the principal narrative element which puts the film in a different level: a conceptual performance of life and truth.

December 29, 2011

LADY DIOR FILMS

A FRENCH LADY IN L.A

Text: Laura Díaz Extremera

This is the fifth installment of Lady Dior Films. The new movie is a comedy starring the chic French actress Marion Cotillard playing a Hollywood star bored of the Business.

The film campaign have being directed by John Cameron Mitchell for Lady Dior and it’s a very funny caricature of the fashion photoshoot productions. Entitled L.A.dy Dior it’s inspired by an amusing piece of footage shot by Richard Avedon in 1973 with model and actress Lauren Hutton. The film is a pretty hilarious caricature of the Fashion and the show Business and much more enjoyable than a regular spot as handbags campaign . Well done, Dior.

December 13, 2011

FREDRIK EDFELDT

INNER BEAUTY

Text & Photo: Victor Moreno

Founder of the production company Acne Films – a division of the Acne family – Fredrik Edfeldt has worked shooting commercials for several years whilst wrote some scripts and did a few short films. In 2009, he finished his phase at Acne directing and producing his first feature film The girl, critically celebrated and awarded at the Berlinnale that year.

His camera works delicately, showing beautifully what the characters had inside. Today, Fredrik has his own production company, Style War­. During the last year he is been working on his second feature film, Fårö, which already grabbed the attention of critique and audience around Sweden – called to be one of the most exciting proposals within the Scandinavian film industry in the latest years. Taking advance of the recent edition of the Stockholm Film Festival, Fredrik and his team introduced the work in progress, revealing more things about this new project currently in its edition process. We had a chat together in order to get a little bit closer.

Please tell me about the new project, Fårö, your second feature film.
The story is set in Sweden in the early 80s. A daughter and father run away in the forest. I guess there’re not so many places in the world where you can really hide, to get away from police or society. So they’re creating this world of their own here in the forest. The title Farö is because the father has travelled a lot before, so they’re talking about this possibility to scape to Fårö – an idilic place in the island of Gotland in Sweden – but of course, they never make it – it’s just like a possibility, a dream for them to have they freedom somewhere else.

Where did you shoot it?
We shot it in the south-mid part of Sweden, not so far away from Gothenburg. We shot it this summer. We are in the editing process right now. We had editing for ten weeks and we have some other weeks to go.

When would be the realising of the film?
The beginning of next year.

May be right to say you had a background within the advertisement field?
I kind of started in advertisement 10 years ago, when we founded the production company Acne Film in Sweden. They had already started a brand with jeans and fashion so I was part of that, I started that. They decided to go into advertising, you know, people working with graphical design that directed this commercials and they sort of needed people that could have more classical film background. I did commercials with them for 5 years and then I joined another Swedish group called Style War that also is doing commercials all over the world, working with Stink Production in London and Smuggler, another production company in the States and also a French production company. But what I do now is featured film, so you have to work with another people.

How could you explain this evolution from commercial work to feature film?
I’ve been always interested in the long format and doing drama and that kind of things. Working with commercials has been like a great film school to me and then I had the opportunity to do my first feature film The Girl with Acne. It was really good creativity atmosphere there, it was a great journey. The new film turned out to be with another company but I’m still working with Fatima Varhos, who is the same producer now and then. It’s very different in terms of content but to me all the shooting days are the same because is the same process, you put the camera and you do something in front of the camera and you film it. Of course, it’s more satisfying having a story like this, more deep.

Are you involved with the script?
Kind of. It was quite ready but I did a few adjustments.

Please tell me about the cast.
Jakob Cedergren, the main role in the film, he is very famous in Denmark. I was lucky to figured out that he also speaks Swedish due to his father is from Sweden; because I couldn’t come up with a Swedish actor, so I saw Thomas Vinterberg’s film called Submarino and Jakob was nominated for his work there in some European film award so he’s experienced and well, he really loved the script.

Is it a Swedish film or a co-production?
The film is like a Scandinavian co-production. We have such small numbers of audience in Sweden, so we aiming for at least the European market. I think it can be some sort of potential in this, with the forest and the nature kind of unique, kind of special up here in Sweden and it feels there’s some kind of “back to the nature” trend so all that can maybe help this film.

So what’s left to keep the film ready?
It is still the editing and grading sound, which I think it will be really crucial for this film, creating this sound scape from the forest, exploring how to make that come alive

Are you looking at any festivals?
Yeah, we would like to attend Berlinale, I was there with my last film, but perhaps it’s a little bit too close, be done so it’s already in February.

What’s your opinion about the Swedish film industry.
In a global perspective I think Swedish film industry is still lucky because the great support we get from the state when producing films. This allows us doing films even though the number of potential audience is small and if we really want, we can keep up a high artistic quality.

Is Swedish cinematographer Ingmar Bergman a reference for you?
Yes and no. Working with films in Sweden you can’t get pass Ingmar Bergman who had an enormous influence. To me he is inspirational just because he took the craft so seriously and showed that films can be so much more than pure entertainment.

I guess he and Garbo are the icons of Swedish film history…
I think actress Ingrid Bergman also was as iconic. And than we had two other international acclaimed directors; Bo Widerberg and Jan Troell which work are as interesting as Bergman.